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ZACH + KODY
For this project, we wanted to reach a younger audience living with cystic fibrosis—kids and teens who would be prescribed Symdeko and might need a little extra help understanding the importance of staying on treatment.
So, we created a cartoon: Zach and Kody. It was fun, engaging, and educational, but more importantly, it made adherence relatable. Instead of just telling kids to take their meds, we told a story they could see themselves in.
The campaign struck the right tone with patients and families, and the industry noticed too—it ended up winning an award.
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