HER2EMPOWERED
HER2Empowered was a brand-new initiative we created from the ground up for Genentech. The client came to us wanting a patient-friendly resource to help people better understand HER2+ breast cancer treatments and feel empowered to have more informed conversations with their doctors.
We pitched an entirely new brand: Her2Empowered. We developed everything from the name, logo, and color palette to the overall brand voice and tone. We built an interactive website that guided users through questions to help them explore the treatment options available. The launch was supported by a YouTube spot, social posts, and digital banners, bringing this patient-first brand to life across multiple channels.
It was a smart, strategic solution to a real need, and one the client was excited to bring into the world.
