I’m a creative leader who started in art direction and slowly became the person asking bigger questions.

Not What should this look like?

But:

Who is this for?
Why should they care?
What are we actually solving?

That shift is what moved me toward creative strategy.

Over the last decade, I’ve worked across healthcare, technology, education, and culture-driven storytelling — helping turn complicated ideas into work people can connect with. I’ve led campaigns across broadcast, social, digital, editorial systems, patient storytelling, and content ecosystems, often sitting somewhere between Creative Director, Creative Strategist, producer, and translator.

I like finding the thing underneath the assignment.

A market leader losing differentiation.

A support resource patients won’t remember.

A product feature that is really an identity story.

A university asking how content creates impact.

That’s the work I love.

I’ve helped reposition brands in competitive healthcare spaces, built patient storytelling systems for rare disease campaigns, created sonic identities that expanded client investment, and developed integrated campaigns for brands like Microsoft by connecting products to culture and behavior instead of features.

My work often lives at the intersection of:

• Creative strategy

• Brand storytelling

• Content systems

• Audience behavior

• Production thinking

• Cultural insight

• Cross-functional leadership

Outside of agency work, I created Courtside Kenny, a women’s basketball media platform focused on fan culture and community. What started as content became something bigger: a place to study how people build identity, belonging, and meaning through sports.

That experience reinforced something I believe across every industry:

People rarely connect with products first. They connect with stories, identity, and feeling understood.

Lately, that thinking has expanded into editorial and communications strategy work supporting higher education, asking questions like:

How do stories move from attention to intention to impact?

How do organizations sound more like themselves?

How do ideas become something people remember?

Those are the questions I keep chasing.

I’m especially interested in opportunities that sit between creative direction, strategy, storytelling, sports, culture, and community-building.

Because at the end of the day, I don’t just like making things.

I like figuring out why they matter — and building them in a way people remember.