JEN + LIV
The PHESGO brand was ready to step into a space where it could connect with patients on a more human, authentic level. In an industry where things often feel overly polished or detached, we saw an opportunity to tell real stories from real women navigating a breast cancer diagnosis.
We developed a testimonial series featuring two incredible patients: Jen and Liv. From the first call to the final cut, we prioritized building trust, listening closely, and making space for them to share their journeys in their own words. These weren’t just interviews, they were stories of strength, family, and community.
One story literally hit particularly close to home. Liv lived just 20 minutes from me, and we filmed her segment in her home, capturing her daily life and moments with her family. That proximity made the work feel even more personal. Our goal was to create something that didn’t feel like “pharma,” but instead felt raw, meaningful, and true to who these women are. And I believe we did just that.
