HERConnection Jingle

What started as a request for a simple social campaign turned into something much bigger. Instead of relying on stock assets, we pitched a fully original approach where we wrote a custom jingle and produced fresh content that truly stood out. 

We even created a second spot using our custom instrumental version of the track as the foundation.
The success of that creative push inspired the client to update the HERConnection website as well. We redesigned the entire site to feel more modern and aligned with the refreshed tone of the campaign. We supported the relaunch with additional social content to create a cohesive and elevated brand experience across platforms.