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MICROSOFT PAINT 3D
If someone said they designed something in Microsoft Paint, you'd probably picture a rough sketch or pixelated doodle. But with the launch of Paint 3D, Microsoft turned that assumption on its head, introducing an entirely new way to create—in full 3D.
Our job was to help the world see Paint differently, and we did that through an experiential campaign that literally popped off the screen. We transformed bus shelters and building walls across the country into vibrant, immersive installations helping to bring the 3D world of Microsoft Paint to real life. The campaign made people stop, take notice, and rethink what was possible with a tool they thought they knew.
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