MICROSOFT REAL PEOPLE
Microsoft's "Real People" campaign was still fresh when my team stepped in to highlight one specific product feature: Inking. The goal was to show how this stylus-based tool could seamlessly fit into real lives and real workflows—so we built a concept around exactly that.
We cast Toney Jackson, a teacher, rapper, and illustrator whose energy and creativity brought the idea to life. Through him, we told an authentic story about using Inking in the classroom to inspire students and simplify teaching. Our team developed the concept and executed it across broadcast, social, digital, and more—making sure the creative felt cohesive and purpose-driven at every touchpoint. Microsoft loved how it turned a tech feature into something truly relatable and human.
