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GILEAD + SOCCER
When the FIFA Club World Cup USA 2025 came stateside, Gilead saw a big opportunity to show up during a massive cultural moment. This was a quick sprint, and we leaned into both branded and non-branded approaches to meet the energy of the event in a fresh, unexpected way.
We pushed our non-branded space further than ever, making it edgier, bolder, and more culturally aligned with the world of international soccer. I served as design lead and helped shape a completely new look and feel for the campaign. From digital out-of-home and bus wraps in their summer cities, to social placements across TikTok and Reddit, we created a dynamic, multi-platform presence that matched the moment.
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