BIKTARVY REFRESH
BIKTARVY was one of the first highly successful HIV treatments, but as the market grew more crowded, newer competitors began mimicking its visual and messaging cues. The client came to us feeling like the brand had lost some of its uniqueness and it was time to stand out again.
To respond, we led a fast-paced creative accelerator to rethink the look and feel of BIKTARVY’s patient materials and brand expression. Within a month, we rolled out an updated visual identity that felt more real, more human, and more differentiated. We reimagined the photography style, refined our taglines, introduced new colorways, and elevated the design to better reflect the authenticity that patients and providers were asking for.
Describe your image
Describe your image
Describe your image
The refresh launched with brochures for both patients and allied healthcare professionals and extended into social, digital, and more. It was a fast, strategic pivot that reasserted BIKTARVY’s voice in the category and made the client feel re-energized about their brand’s next chapter.
